The Corporate brand
Inbunden bok. Macmillan Business. 1997. 184 sidor.
Nära nyskick. Skyddsomslag i nära nyskick. What determines the strengh of a corporate brand? And how can it be enhanced? The Corporate Brand shows how organisations can best manage their reputations. The book is more than just about names and logos.
Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 0333674723
- Titel
- The corporate brand [Elektronisk resurs]
- Författare
- Ind, Nicholas.
- Utgivningsår
- 2020
- Språk
- English
- Baksidestext
- Undergraduate.
Document
PDF.
Macmillan Business
0333674723
