Corporate religion : building a strong company through personality and corporate soul
Inbunden bok. London : Financial Times Management. 2000. 288 sidor.
Nyskick. Skyddsomslag i nära nyskick. ///Förlagets beskrivning: CORPORATE RELIGION steps right on the sore toes of so-called intemational companies, so 1 must swallow hard before holding to my conviction that only by carrying our weaknesses on a silver tray can we become stronger. This well-written book puts into words what we know to be true, and there's no getting away from it. The argumentation and methodology is here. We have no more excuses. It's the book I've been waiting for! Anders Knutsen. Bang S Olufsen I've previously said that the companies that are lasting are those that are authentic. If people believe they share values with a company, they will stay loyal to a brand. White many books deal with the specifics of either brand management, marketing, advertising, general management or value-driven organizations - CORPORATE RELIGION is a competting, very persuasive and very how-to lecture of how to grow brands from the heart. Howard Schultz, Starbucks Coffee
Förlagsfakta
- ISBN
- 9780273643807
- Titel
- Corporate religion : building a strong company through personality and corporate soul
- Författare
- Kunde, Jesper - Cunningham, B. J.
- Förlag
- London : Financial Times Management
- Språk
- English
