THE MOMENTUM EFFECT - How to ignite exceptionel growth
Inbunden bok. Wharton School Publushing. 1 uppl. 2008. 290 sidor.
Nyskick. Skyddsomslag i nyskick.
24 x 16 cm. 720 gram. Förlagsband med skyddsomslag.
One of the most frequent challenges that managers and executives face today is: 'How do I keep on growing and at the same time, make a profit?' A new product, a new marketing campaign or a new pricing structure may deliver a short term surge in sales. Rounds of cost cutting may result in a temporary increase in profitability.
But how is it possible to continue to achieve profitable growth year after year? Based on the author's extensive research on over 350 Fortune 1000 Firm's over the last 20 years, Momentum proves that the old method of spending big on marketing and slashing the costs of making goods doesn't work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With "Momentum", you won't have to.
Förlagsfakta
- ISBN
- 9780273712534
- Titel
- The momentum effect : how to ignite exceptional growth
- Författare
- Larréché, Jean-Claude
- Förlag
- Philadelphia, Pa. : Wharton School ; London : Pearson Education [distributor
- Utgivningsår
- 2008
- Språk
- English
