The Ultimate Question : Driving Good Profits and True Growth
Inbunden bok.
Nyskick. Skyddsomslag i nyskick.
Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 1591397839
- Titel
- The ultimate question : driving good profits and true growth
- Författare
- Reichheld, Frederick F.
- Förlag
- Boston, Mass. : Harvard Business School Press
- Utgivningsår
- 2006
- Språk
- English
- Baksidestext
- Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number.
1591397839
