Free. The future of a radical price
Häftad bok. Random House Business Books. 2009. 274 sidor.
Mycket gott skick.
ENGELSK TEXT. Format 23,5 x 15,5 cm Vikt 385 g.
Häftad bok med mjuka guldglänsande pärmar, sv/v illustrerad med figurer och tabeller. CONTENTS: Prologue 1. The birth of free. WHAT IS FREE? 2. Free 101 2. The history of free 4. The psychology of free. DIGITAL FREE 5. Too cheap to matter 6. "Information wants to be free" 7. Competing with free 8. De-monetization 9. The new media models 10. How big is the free economy? FREECONOMICS AND THE FREE WORLD 11. Econ 000 12. Nonmonetary economies 13. Waste is (sometimes) good 14. Free world 15. Imagining abundance 16. "You get what you pay for". Coda. Free rules. Premium tactics. Fifty business models built on free. Acknowledgments. Index.
// Främre pärmarna har vikningar i övre hörnet, inlagan har mindre blädderspår, ett par sidor har hundöron, inga anteckningar. Bilden avser den aktuella boken. Utnyttja gärna inrikes ENHETSFRAKTEN, samma fraktpris oavsett hur många böcker du beställer samtidigt av BOKLÖF, klicka ↓ och se utbudet [1342]
Förlagsfakta
- ISBN
- 9781905211487
- Titel
- Free
- Författare
- Chris Anderson
- Förlag
- Random House UK
- Utgivningsår
- 2009
- Omfång
- 274 sidor
- Bandtyp
- Häftad
- Mått
- 152 x 235 mm Ryggbredd 20 mm
- Vikt
- 384 g
- Språk
- English
- Baksidestext
- What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, "The Long Tail" author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.
