IN THE NAME of BEAUTY – Enit: 100 years of cultural policy and tourism strategy in Italy

Häftad bok. 2020. 157 sidor.

Nyskick. –– ABSOLUT NYSKICK, oläst! – Mjuka pärmar med invikta flikar, stort format, ca 23x28 cm! – Se fler bilder! ––

Founded 100 years ago, ENIT was originally known as the Ente Nazionale per le Industrie Turistiche before changing its name to the Agenzia Nazionale del Turismo in 2016. Focusing on the period between its founding in 1919 and the 1960s – a decade characterised by a lively and
productive spirit – this book takes a look back at the history and cultural heritage of Italy’s tourism board, delving into its century-long dedication to promoting Italy abroad.
• This publication explores how ENIT came to be founded, the strategies it employed to promote Italy’s attractions and the innovative marketing tools it devised over the years. Embark on a fascinating, historical journey that culminates in a collection of never-before-seen photographs taken from ENIT’s own archives, yet further testament to the institution’s impressive initiatives to document Italy and promote its charm all over the world.
• An additional project is currently underway to catalogue and digitise ENIT’s cultural assets, in the hope of being able to make them available to the public in the near future, so that you may continue to satisfy your curiosity piqued by this informative and essential publication.

–– GLÖM INTE ATT TITTA PÅ ALLA MINA ANDRA BÖCKER! –– Samma fraktpris oavsett hur många böcker du beställer! (Gäller inom Sverige)