ABSOLUT BOOK – The Absolut Vodka Advertising Story
Häftad bok. Journey Editions. 1996. 288 sidor.
Nyskick.
–– ABSOLUT NYSKICK på inlagan! – Obet. ytmärken på de mjuka pärmarna med invikta flikar, s.k. danskt band. – Stort format, ca 23X29 cm! – Se fler bilder! ––
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.
• The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.
• The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.
• Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art.
• In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
"Great ads, great memories! – One of the best advertising campaigns ever over the years. Current marketers, advertisers could learn a lot from the way things used to be sold: with creativity, character and fun."
–– GLÖM INTE ATT TITTA PÅ ALLA MINA ANDRA BÖCKER! –– Samma fraktpris oavsett hur många böcker du beställer! (Gäller inom Sverige)
Förlagsfakta
- ISBN
- 9781885203298
- Titel
- Absolut book : the Absolut Vodka advertising story
- Författare
- Lewis, Richard W.
- Förlag
- Boston, Mass. : Journey Editions
- Utgivningsår
- 1996
- Språk
- English
