Foundations of marketing
Häftad bok. London : McGraw-Hill Higher Education. 4 uppl. 2012. 341 sidor.
Hyggligt skick. Foundations of Marketing is trusted marketing course companion for lecturers and students across Europe. Packed full of examples fromreal companies´ campaigns, this fully updated fourth edition demonstrates how marketing affects our everyday lives, considering both the decisions we make as consumers, and decisions marketing professionals make response to their customers.
Förlagsfakta
- ISBN
- 9780077137014
- Titel
- Foundations of marketing
- Författare
- Fahy, John - Jobber, David
- Förlag
- London : McGraw-Hill Higher Education
- Utgivningsår
- 2012
- Språk
- English
