Detective Marketing
Pocketbok. Stefan Engeseth Publishing. Fourth Edition uppl. 2007. 175 sidor.
Nyskick. In his book Stefan Engeseth has succeeded in creating: simplicity, clarity, perfection. Using simple, yet thought provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humour to tickle the imagination and to shed new light on the role of common sense in marketing and communications.
