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Buyology - truth and lies about why we buy
Inbunden bok. 1 uppl. 2008.
Mycket gott skick. Skyddsomslag i mycket gott skick.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780385523882
- Titel
- Buyology - truth and lies about why we buy
- Författare
- Lindström, Martin
- Utgivningsår
- 2008
- Bandtyp
- Inbunden
- Språk
- English
1 9780385523882 -
Buyology - truth and lies about why we buy
Inbunden bok. Doubleday. 1 uppl. 2008. 240 sidor.
Nyskick. Skyddsomslag i nyskick. 216 x 145 mm. Språk: engelska/ English. -----
NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time
How much do we know about why we buy? What truly influences our decisio läs mer … läs merInrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780385523882
- Titel
- Buyology - truth and lies about why we buy
- Författare
- Lindström, Martin
- Utgivningsår
- 2008
- Bandtyp
- Inbunden
- Språk
- English
Doubleday 1 9780385523882 -
Buyology - truth and lies about why we buy
Inbunden bok. 1 uppl. 2008. 240 sidor.
Nära nyskick. Skyddsomslag i nära nyskick.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9780385523882
- Titel
- Buyology - truth and lies about why we buy
- Författare
- Lindström, Martin
- Utgivningsår
- 2008
- Bandtyp
- Inbunden
- Språk
- English
1 9780385523882 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781847940124
- Titel
- Buyology
- Författare
- Martin Lindstrom
- Förlag
- Random House UK
- Utgivningsår
- 2008
- Omfång
- 240 sidor
- Bandtyp
- Häftad
- Mått
- 152 x 232 mm Ryggbredd 20 mm
- Vikt
- 367 g
- Språk
- English
- Baksidestext
- Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers ."Buyology" shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Random House UK 9781847940124
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