Marketing : an introduction

Häftad bok. London : Prentice-Hall International. English text!. 1987. 596 sidor.

Nyskick. English text!
Pärm: prislapp fr.- o baksid., pyttelitet veck fr.sid å hö. nedre hörn.
PUTTING YOU IN CONTROL OF YOUR OWN JOURNEY THROUGH MARKETING

Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
Can marketing adapt to the challenges and opportunities presented by Second Life and new online virtual worlds?

How is the marketing of Marks & Spencer being shaped by concerns over sustainability and the environment?

What do companies such as Volkswagen need to do to break into the increasingly important car markets of the Far East?

Once on the open road, you will be guided through the core ideas, processes and issues that underpin marketing today. Your learning experience will flow seamlessly between the book and the online environment, which includes multiple-choice quizzes, video clips, podcasts, web activities, interactive games, and much more.

LETS GO YOUR JOURNEY STARTS HERE!
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
Philip Kotler, född 1931, är en amerikansk författare och professor i marknadsföring. Philip Kotler arbetar för närvarande vid Kellogg School of Management på Northwestern University i USA. Han är kanske mest känd för sin bok Marketing Management. Kotler förknippas med de fyra p:na och begreppet Marknadsföringsmix.