The New Strategic Brand Management – Creating and Sustaining Brand Equity Long Term, 4th edition
Häftad bok.
Gott skick. Kogan Page 2008, häftad, 560 s, engelsk text, gott skick. Explaining the latest techniques used by companies worldwide, the author covers all the leading issues faced by brand strategists today, supported by numerous international case studies
Inrikes enhetsfrakt Sverige: 62 SEK
Förlagsfakta
- ISBN
- 9780749450854
- Titel
- The new strategic brand management : creating and sustaining brand equity long term
- Författare
- Kapferer, Jean-Noël
- Förlag
- London : Kogan Page
- Utgivningsår
- 2008
- Språk
- English
- Baksidestext
- Includes bibliographical references and index
9780749450854
