The New Market Leaders
Häftad bok. Free Press Business. 2002. 262 sidor.
Nyskick. In this book Fred Wiersema offers totally new guidelines for measuring a company's success. Traditional measures such as the seize of the company or total sales are no longer adequate. He shows readers how to recognize the movers and shakers in the industry. And identifies the 100 most influential global businesses and explains what makes them so powerful.
Förlagsfakta
- ISBN
- 0743221370
- Titel
- The New Market Leaders: Who's Winning And How In The Battle For Customers [Elektronisk resurs]
- Författare
- Fred Wiersema
- Utgivningsår
- 2020
- Språk
- English
