How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Häftad bok. Kogan Page. Second Edition uppl. 2006. 192 sidor.
Mycket gott skick.
Ett fåtal blyertsnoteringar, i övrigt nära nyskick. Språk: engelska.
Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.
...""a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business.""
