Who Cares Wins. Why good business is better business

Häftad bok. Financial Times/ Prentice Hall. 2012. 180 sidor.

Nyskick. 215 x 139 x 12 mm. Språk: engelska, English. -- This isn't a book about social media and the inexorable rise of Facebook and Twitter. There are plenty of those.
Nor is it a book about CSR or business doing good. There are plenty of those too.
Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

Social media is forcing businesses, politicians and leaders to be more socially responsible. It will reward those who are. And remove those who aren't.
This is a fine book, well written and clear, and the message is deeply refreshing - that moral issues count as much if not more than merely financial ones. Thank God for David Jones!

John Simpson, Author, Journalist and BBC World Affairs Editor

There are many major problems facing the world today. As David Jones argues in Who Cares Wins, business has both a responsibility and an opportunity to be part of the solution and should be a major force for good in helping to solve some of the most pressing problems of our time.

Archbishop Emeritus Desmond Tutu