-
The long tail : why the future of business is...
Inbunden bok. New York : Hyperion.
Nära nyskick. Skyddsomslag i nära nyskick. Hylla ME2
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781401302375
- Titel
- The long tail : why the future of business is selling less of more
- Författare
- Anderson, Chris
- Förlag
- New York : Hyperion
- Språk
- English
- Baksidestext
- Includes bibliographical references (p. [227]-230) and index.
New York : Hyperion 9781401302375 -
The long tail
Häftad bok. Harper Collins USA. 2006. 238 sidor.
Gott skick. Lite vikt omslag, enligt bild. På engelska.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781401308605
- Titel
- The long tail
- Författare
- Chris Anderson
- Förlag
- Harper Collins USA
- Utgivningsår
- 2006
- Omfång
- 238 sidor
- Bandtyp
- Häftad
- Mått
- 156 x 235 mm Ryggbredd 16 mm
- Vikt
- 326 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Harper Collins USA 9781401308605 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781847940360
- Titel
- The Long Tail
- Författare
- Chris Anderson
- Förlag
- Random House UK
- Utgivningsår
- 2009
- Omfång
- 267 sidor
- Bandtyp
- Mått
- 129 x 198 mm Ryggbredd 18 mm
- Vikt
- 202 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Random House UK 9781847940360 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781847940360
- Titel
- The Long Tail
- Författare
- Chris Anderson
- Förlag
- Random House UK
- Utgivningsår
- 2009
- Omfång
- 267 sidor
- Bandtyp
- Mått
- 129 x 198 mm Ryggbredd 18 mm
- Vikt
- 202 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Random House UK 9781847940360 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781844138517
- Titel
- The long tail
- Författare
- Chris Anderson
- Förlag
- Random House UK
- Utgivningsår
- 2007
- Bandtyp
- Mått
- 1 x 1 mm Ryggbredd 1 mm
- Vikt
- 246 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Random House UK 9781844138517 -
The long tail
Häftad bok. Harper Collins USA. 2006. 238 sidor.
Mycket gott skick. Paperback Mkt fint skick
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 1401308600
- Titel
- The long tail
- Författare
- Chris Anderson
- Förlag
- Harper Collins USA
- Utgivningsår
- 2006
- Omfång
- 238 sidor
- Bandtyp
- Häftad
- Mått
- 156 x 235 mm Ryggbredd 16 mm
- Vikt
- 326 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Harper Collins USA 1401308600 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781844138517
- Titel
- The long tail
- Författare
- Chris Anderson
- Förlag
- Random House UK
- Utgivningsår
- 2007
- Bandtyp
- Mått
- 1 x 1 mm Ryggbredd 1 mm
- Vikt
- 246 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Random House UK 9781844138517 -
The long tail
Häftad bok. Harper Collins USA. 1 uppl. 2006. 238 sidor.
Gott skick. Obruten rygg, liten "knäck" på i nedre högra hörnet i pärmen.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 1401308600
- Titel
- The long tail
- Författare
- Chris Anderson
- Förlag
- Harper Collins USA
- Utgivningsår
- 2006
- Omfång
- 238 sidor
- Bandtyp
- Häftad
- Mått
- 156 x 235 mm Ryggbredd 16 mm
- Vikt
- 326 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Harper Collins USA 1 1401308600 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781847940360
- Titel
- The Long Tail
- Författare
- Chris Anderson
- Förlag
- Random House UK
- Utgivningsår
- 2009
- Omfång
- 267 sidor
- Bandtyp
- Mått
- 129 x 198 mm Ryggbredd 18 mm
- Vikt
- 202 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Random House UK 9781847940360 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781844138517
- Titel
- The long tail
- Författare
- Chris Anderson
- Förlag
- Random House UK
- Utgivningsår
- 2007
- Bandtyp
- Mått
- 1 x 1 mm Ryggbredd 1 mm
- Vikt
- 246 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Random House UK 9781844138517 -
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781847940360
- Titel
- The Long Tail
- Författare
- Chris Anderson
- Förlag
- Random House UK
- Utgivningsår
- 2009
- Omfång
- 267 sidor
- Bandtyp
- Mått
- 129 x 198 mm Ryggbredd 18 mm
- Vikt
- 202 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Random House UK 9781847940360 -
The Long Tail - How Endless Choice Is Creatin...
Nyskick. Random House, London 2007. Hft, 244 s. Engelsk text.
Ur baksidestexten: In this expanded and updated edition, published for the first time in paperback, he examines how niche interests, which make up the millions of misses, have come together in a globa läs mer … läs merInrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9781844138517
- Titel
- The long tail
- Författare
- Chris Anderson
- Förlag
- Random House UK
- Utgivningsår
- 2007
- Bandtyp
- Mått
- 1 x 1 mm Ryggbredd 1 mm
- Vikt
- 246 g
- Språk
- English
- Baksidestext
- What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
9781844138517 -
The Long Tail
Inbunden bok. Hyperion. Första uppl. 2006. 238 s. Inbunden.
Nyskick. Skyddsomslag finns i nära nyskick.
Inrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 1401302378
- Titel
- The long tail : why the future of business is selling less of more
- Författare
- Anderson, Chris
- Förlag
- New York : Hyperion
- Språk
- English
- Baksidestext
- Includes bibliographical references (p. [227]-230) and index.
1401302378
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